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English 20803

Advocacy Web Site

Fall 2023

Section 63/Shearer


Using your entire semester’s worth of research, graphics, images, essays and media assignments, construct an advocacy web site based on your research topic and your findings, using a template. The site will need to meet the criteria below:


 Evidence-Based Advocacy

  • Clearly prove the exigence of an existing problem in human society.

  • Follow scientific integrity: privilege evidence at the meta-analytic level, but indicate awareness of any important work at the pilot study level.

  • Suggest an evidence-based specific call to action or policy change.


Assume a Leadership Role

  • Shoulder responsibility for educating the public or audience about the problem. Use “catch and release” and fair use to publicize high-level research in layman’s terms.

  • Use a "big net" approach so that your arguments will impact various levels of power: individuals free to make a choice,  professionals who can change the way they practice, and public policymakers who can implement wide-reaching changes. 

  • Suggest a realistic call to action. Use your arbitration experience to attract opponents to your point of view.

  • Direct your audience to any relevant, larger agencies or advocacy groups that affect public policy changes. (examples:  FDA or American Cancer Society).


Acknowledge and Refute Opposing Points of View:

  • Educate the public about the opposing point of view.

  • Offer a counter-argument or rebuttal of opposing sides’ evidence.


Orchestrate Your Campaign:

  • Create a 2-part media campaign: Wix + Twitter feed 

  • Link to “kindred spirit” web sites.

  • Use multiple links to other sites that will reinforce your message and support your cause.


Comply With Copyright Law and Fair Use (images and text)

  • Acknowledge sources in an unobtrusive way; use hyperlinks wherever possible.

  • Use photo credits where due, with hyperlinks, or transformational use.

  • Use no more than 10% of an original source.

  • Place your own copyright notice at the bottom of home page and all others.


Use Basic Branding Elements:

  • Send a clear signal, using a consistent message and call to action.

  • Use the basic “key” branding elements: template respect, typography/fonts, consistent color palette, consistent style for images.  

Final Project Advocacy Website Grading Checklist

Navigation Bar

Tab 1: Home page

Tab 2:

Tab 3:

Tab 4: optional

Website Content Checklist

  • Use of 4 types of evidence: anecdotal, testimonial, analogous, quantitative

  • Use of 5 classical argument components: intro, background, evidence, rebuttal, call to action

  • 1 embedded Youtube video or TEDTalk

  • Photo credits where appropriate

  • Copyright & Fair Use compliance

  • Twitter feed linked to site

  • Leadership: FAQ

  • Leadership: links to relevant  laws & warrants

  • Conflict Resolution/  mini-essay

  • Recommended links or readings (bibliography)

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